The Recycled Denim Sweater from Amsterdams Blauw
For the passed month or so I’ve been doing research for a dutch fashion brand called “Charlie + Mary”. This brand is all about sustainability and finding sustainable and innovative materials and ways for their target group. During my research I’ve found out that it’s really hard to recycle clothes, and Charlie + Mary is not using any recycled fabrics in their collections…yet.
Scotch&Soda is not much of a competitor (it’s in a very different segment and place) but they’re doing research on recycling denim. This resulted in a fabric and sweater under the label “Amsterdams Blauw" of Scotch&Soda. The work program is named RCLD Denim Knit.
The items are all made out of the bottom part of a jeans (the legs), this is easy to use because it doesn’t contain zippers, pockets or loops. After cutting the denim in little pieces they comb the fabric it into a fluffy substance. Eventually they separate all the different colors out of the substance and then you start at the beginning of a normal process, where you only have raw cotton. All the products are not bleached or dyed what gives them all a cool and pure look. The collection is almost 20% more expensive than a normal collection, but buyers are contributing for a more sustainable supply chain in the fashion industry.
Charlie + Mary might consider using this technique for their own brand, but I think that’s still a bit to expensive. Anyway they should keep an eye out for this technique in the future!